Pretty Baby

A kids’ and babies’ greek pijamas & underwear brand established in 1990. Pretty Baby’s superiority amongst other brands is that they use the highest quality garments, 100% cotton and they do not use chemical substances.

The company’s ambitions & goals were clear from the beginning.

• It was demanding to start having a strong – up to date presence on social media

• Create a target audience who would follow the company on social media platforms while it would be potential buyers as well.

• Communicate all these distinguishing features & values of Pretty Baby

• Create cohesive & modern content that would meet the needs of social media platforms & would attract the desired target group.

Increase sales reffering both to customers (B2C) and businesses (B2B)

Note at this point that Pretty Baby was not active on Social Media until February of 2022 when we started our collaboration. We started with 165 Instagram followers and non existent content & we managed to reach over 2500 followers by today, who are constantly rising, while we had some successful photoshootings that enriched our pages with attractive content.

Pretty Baby is a case proving that step by step a lot can change by setting clear goals, having goodwill & passion for what you do.